The goal of this campaign is to encourage more women to breastfeed their babies and breastfeed for a longer duration by making our community friendlier to breastfeeding families. The use of this symbol will be to both alert moms to public locations where they can breastfeed comfortably and to encourage the perception that breastfeeding is normal, accepted and welcomed.
According to the American Academy of Pediatrics, the lack of support for breastfeeding is one of the obstacles to its success. If our culture embraces breastfeeding as the normal way to feed infants, more women will breastfeed and health statistics will likely change for the better.
The Tennessee Department of Health partners with the Tennessee Breastfeeding Coalition to recognize businesses that support breastfeeding families through the “Breastfeeding Welcomed Here” campaign. Because it is the law in Tennessee to permit a mother to breastfeed her child in any location, public or private, most businesses are already providing this level of access and comfort to their patrons. However, there are some businesses and employees that may be unaware of this law. This can cause an awkward and embarrassing situation for a mother who is simply feeding her child. This campaign’s aim is for businesses to demonstrate their support for breastfeeding by making a commitment through a pledge, and then displaying a clearly visible window decal.
Breastfeeding mothers need all the support they can get. By taking the “Breastfeeding Welcomed Here” pledge you agree to provide an environment where breastfeeding mothers are able to sit anywhere and enjoy a welcoming attitude from staff, management and other patrons while breastfeeding.
Click here to take the pledge
The Tennessee Department of Health recognizes the importance of businesses being supportive of mothers who breastfeed. A number of businesses in Tennessee have taken important steps to support breastfeeding mothers and have taken the “Breastfeeding Welcomed Here” pledge.